Economic Competitiveness and Growth

Looking Beyond Tariffs to Win in
Export markets: A New Focus for SMEs

Tariffs often take centre stage in discussions around market access for exporters – especially SME exporters. But this view is increasingly out of date. Standards are a new differentiator, even to markets where preferential tariff advantages are not available. Standards compliance should not be seen as a barrier, but as a way for firms to find new sources of competitiveness and branding